Quick Review: Google Gemini for Marketing Copywriters

IC443 SH2-248 Gemini, Jellyfish Nebula (SHO), Neutron Star image from Flickr by Rudy Kokich

 

How reviews will be done: At the top I will include my original prompt, followed by mentions of any editing and/or reprompts done. I will note how many tries it took to get it to say what I want it to say, how useful I think it might be to marketing copywriters, and my final thoughts on that particular AI-assisted copywriting machine before sharing the completed version generated by the LLM.

 

Original prompt: Write me a brief review about using Gemini AI for marketing copywriters. It should follow the following format, with a focus on how marketing copywriters in the B2C and B2B space can use Gemini to speed up workflows. Use a positive, conciliatory tone.

• Name of AI
• Model last updated until when
• Pricing tiers available
• Best used for what types of marketing collateral  
• Who might best utilize it

Editing done: Reprompted mainly for the pricing tiers - had to refine this three times before it remembered there was a Ultra tier. 

Notes: Gemini, unlike other AI, has a draft system in its answers. I often cycle through these drafts as they are sometimes quite different in both tone and content - not to say the LLM gets it wrong, but more of emphasizing different components during the content generation phase. However, it follows on the tone of the last draft you chose, so your answers will follow the draft you had on screen when you added new prompts. 

Here's what it looks like when I asked it for SEO keywords for the below review: 

 

It gave me some pretty good keyword suggestions, and broke it down into several categories, including Target Audiences, Specific Product Features and General keywords.  If I wanted to, I could validate the result by pressing the Google logo at the end of the answer, but I shall not in this case. 

 

That Google shortcut, by the way, has been invaluable in my use case - I use it to ask Google to explain how some of my client's products function and it has done a pretty damn good job of explaining how a specific range of products work, who it's for, and how users can get started on the project. 

 

And with that shortcut, I can press on the highlighted areas in the answer to find the original source and see if Gemini is telling the truth or making things up. 

 

Overall, Google Gemini more useful in the content creation workflow as a tool to see what everyone else is doing, since it's very dialled in to the million and one articles about best practices on creating specific marketing content items (first, this is a Google product we're talking about, and second, it's SEO stuff). 

Best used for: Creating templates and layouts for those who want to know what's "best practices" now and how to utilize it in their works.

And here is the answer to the prompt above: 

Helping Creativity Soar: A Review of Gemini AI for Marketing Copywriters

AI Model: Gemini AI

Last Updated: Information on the latest update cycle for Gemini is not yet publicly available, but as a Google product, we can expect frequent improvements.

Pricing Tiers: Gemini is expected to offer a freemium model, with three tiers:

• Free Tier: Provides a limited number of requests per day and access to basic functionalities, suitable for casual users or those new to AI-assisted copywriting.
• Pro Tier: Ideal for freelance copywriters or small teams, offering increased usage limits, a wider range of creative writing formats, and the ability to customize the length and style of generated content to a greater extent.
• Ultra Tier: Designed for large agencies and enterprises, the Ultra tier unlocks the full potential of Gemini, with the highest usage limits, access to all creative writing formats, advanced customization options, and priority support.

Boosting Workflow for B2C and B2B Copy:

For B2C copywriters, Gemini can be a game-changer. Brainstorm catchy headlines, craft compelling product descriptions, or generate social media captions in a flash. Stuck for email subject lines? Let Gemini help you craft high-performing openers.

B2B copywriters can leverage Gemini for tasks like creating targeted ad copy, generating white paper outlines, or summarizing complex industry reports. Need different writing styles? Gemini can adapt its tone to fit your needs, from formal and informative to persuasive and solution-oriented.

Focus on Speed and Efficiency:

While Gemini won't replace the human touch and strategic thinking required for great marketing copy, it excels at accelerating the workflow. Break through writer's block, overcome creative hurdles, and generate multiple content variations in a fraction of the time. This frees B2C and B2B copywriters to focus on the strategic aspects of their work, like crafting compelling narratives and refining the brand voice.

Who Should Use It?

Gemini is a valuable tool for any marketing copywriter looking to streamline their workflow and boost their creative output. Whether you're a freelancer juggling multiple clients or part of a large agency team, Gemini can help you meet deadlines with confidence and deliver exceptional results for your B2C or B2B clients.

Remember, AI is here to assist, not replace, human creativity. Use Gemini to your advantage and watch your productivity soar!