Quick Review: Perplexity for Marketing Copywriters

Review methodology: At the top (here) I will include my original prompt, followed by mentions of any editing and/or reprompts done. I will note how many tries it took to get it to say what I want it to say, how useful I think it might be to marketing copywriters, and my final thoughts on that particular AI-assisted copywriting machine before sharing the completed version generated by the LLM.

Original prompt: Write me a brief review about using Perplexity for marketing copywriters. It should follow the following format, with a focus on how marketing copywriters in the B2C and B2B space can use Perplexity to speed up workflows. Use a positive, conciliatory tone.

• Name of AI
• Model last updated until when
• Pricing tiers available
• Best used for what types of marketing collateral  
• Who might best utilize it

Additional prompts added? Yes, as I got it to detail its pricing tiers and then added relevant keywords to the review. I also got it to rewrite it to UK Eng. 

Editing done: Updating all Markdown quotes to HTML because Blogger doesn’t support Markdown natively. *Sigh*

Thoughts: Perplexity was last updated in Dec 2023, and it runs on the (fast being made) obsolete GPT 3.5 model and Anthropic’s Claude model, among others. It defines itself as a “A conversational search engine” and that’s a pretty accurate description. 

I honestly use it more for research (and links) than I do for generating creatives. It has a better flow I feel compared to Gemini. Also, I give it bonus points for generating content in Markdown instead of HTML (get with the program already Google, this is embarrassing!). 

Personally, I really like Perplexity’s default writing style, as it feels a bit more straightforward and neutral, unlike Gemini who sounds really way too pep for my liking. The word choices are subtle but impactful to me, which is very scary because for a marketing copywriter, Perplexity is probably the closest that comes to mimicking an overworked, exploited, exhausted-but-not-ready-to-give-up marketing copywriter at their most neutral. Yes I think it can put a lot of us out of a job if we don’t master it first. 

Cons: However, unlike Gemini where you can share just the prompt itself or the entire thread, in Perplexity, sharing the prompt link will start the reader at the prompt, with the history of the thread being made visible to the reader. Not the experience I want.

Best used for: Initial research as the outgoing links are immediately apparent as to whether it’s a reliable resource. Also for generating short blocks of content (aka nothing like ebooks, closer to EDMs and/or short bursts of copy). 

Header image by Jura Tone on Flickr.

Perplexity AI: Empowering Marketing Copywriters with AI Writing Tools

AI writing tools have revolutionised the marketing landscape, and Perplexity AI stands out as a game-changer for copywriters in both the B2C and B2B spaces. This advanced language model, last updated in December 2023, provides a suite of features that can significantly streamline and enhance the content creation process.

• Free Plan: Access to the core Perplexity AI search experience
• Pro Plan: Starting at £20 per month or £200 per year
• Enterprise Pro Plan: Starting at £40 per month or £400 per year per seat

Versatile Marketing Collateral

Perplexity AI's capabilities extend far beyond traditional copywriting tasks. Marketing professionals can leverage this tool to generate a wide array of content, including social media posts, email campaigns, product descriptions, and even blog articles. By tapping into Perplexity's natural language processing and generation abilities, copywriters can create high-quality, engaging content with remarkable efficiency.

Streamlining Workflows for B2C and B2B Marketers

For B2C marketers, Perplexity AI can be a game-changer, helping to craft compelling and personalised messaging that resonates with target audiences. Its ability to analyse customer data and preferences can inform the creation of tailored content, ensuring maximum impact and engagement.

In the B2B realm, Perplexity AI shines by assisting with the generation of technical, industry-specific content. Copywriters can leverage the tool's deep understanding of complex topics to produce informative and authoritative materials, such as whitepapers, case studies, and thought leadership pieces.

Unlocking the Potential of Marketing Copywriters

Perplexity AI's integration into the marketing workflow empowers copywriters to focus on the creative aspects of their craft, while the AI handles the more time-consuming and repetitive tasks. This synergy between human creativity and AI efficiency can lead to a significant boost in productivity, allowing marketing teams to deliver high-quality content at a faster pace.

In conclusion, Perplexity AI is a remarkable AI writing tool that can revolutionise the way marketing copywriters approach their work. By streamlining workflows, enhancing creativity, and ensuring consistent brand messaging, this AI assistant is poised to become an indispensable asset for marketing professionals in both the B2C and B2B spheres. With its SEO optimisation capabilities, Perplexity AI can help businesses rank higher in search engine results and attract more qualified leads.

Question for readers: What do you think about the output? Is this review helpful? Let me know in the comments so I can refine my process moving forward!