Quick Update: Gemini 2.0 Flash is now available

 
Image by Fabien Bellanger on Unsplash

So, as most news outlets have pointed out, Gemini 2.0 is out as an experimental model. Initial thoughts about it is that at first glance, it does seem to be pretty impressive. Why? Well, take a look at this particular output: 

Prompt for reference: Write me a brief review about using Gemini 2.0 for marketing copywriters. It should follow the following format, with a focus on how marketing copywriters in the B2C and B2B space can use Google Gemini to speed up workflows. Use a positive, conciliatory tone.

• Name of AI
• Model last updated until when
• Pricing tiers available
• Best used for what types of marketing collateral
• Who might best utilize it 

And the result? (Emphasis are mine)

Gemini 2.0: A Powerful Ally for Marketing Copywriters 

Model last updated until when: As a large language model, Gemini is constantly being updated. It has access to up-to-date information via Google Search, so it doesn't have a fixed knowledge cut-off date in the traditional sense. 

Pricing tiers available: Information on specific pricing tiers for Gemini 2.0 is not publicly available at this time, as it is still in an experimental phase. However, Google offers various cloud-based AI solutions, so it’s likely that different access levels and pricing structures will be available in the future.

Best used for what types of marketing collateral: Gemini 2.0 is incredibly versatile and can assist with a wide range of marketing collateral, making it a valuable tool for both B2C and B2B copywriters. Here are some examples:

• B2C: Product descriptions, ad copy (for social media, search, and display), email marketing campaigns, website copy, social media posts, blog posts, and even brainstorming creative campaign concepts. Gemini can help craft compelling narratives that resonate with consumers, highlighting product benefits and emotional connections.
• B2B:Website content (including landing pages and case studies), white papers, email newsletters, sales collateral, presentations, and thought leadership articles. Gemini can assist in creating clear, concise, and persuasive content that targets specific business needs and pain points.

Who might best utilize it: Gemini 2.0 is a valuable asset for any marketing copywriter looking to enhance their productivity and creativity.

• For B2C copywriters: Gemini can help generate a variety of creative options quickly, allowing copywriters to experiment with different tones and styles. It can also assist with tedious tasks like optimizing product descriptions for search engines, freeing up time for more strategic work.
• For B2B copywriters: Gemini can be particularly helpful in researching complex topics and creating well-structured, informative content. It can also assist in tailoring messaging to specific industries and target audiences.

In summary, Gemini 2.0 offers significant potential for marketing copywriters in both B2C and B2B spaces. While still under development, its ability to generate diverse and high-quality content promises to streamline workflows, enhance creativity, and ultimately drive better marketing outcomes. It’s an exciting tool for any copywriter looking to leverage the power of AI.

This is a far cry above what I tried out back in May. It's... honestly more than a little terrifying. Its growth is quite impressive, and what you see above is the first draft. I've done nothing more than italicise parts I thought were pertinent to Marketing Copywriters looking to use GenAI. 

The other thing I've noticed is that GenAI is getting more unapologetic in its tone. Previously, as you can tell from my link above, it took an almost subservient tone in trying to reassure the person reading that it was here to help, not hinder. This one though... smacks of confidence.

I just found out about the Gemini update last night, so I'll probably give it a try in the morning for work. We'll see if it can beat out Claude 3.5.